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Ready-to-drink (RTD) beverages—drinks prepared and packaged for immediate consumption—have moved from being occasional grab-and-go options to everyday companions for many people. From iced coffees and teas to juices, protein shakes, flavored waters, and functional wellness drinks, RTDs reflect shifting lifestyles as much as shifting tastes.
Several everyday changes have supported the rise of RTD beverages:
Busier routines: Less time for cooking or mixing drinks at home
On-the-go culture: Travel, commuting, and outdoor activities
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